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PAC angry over GEXIM given GH¢2 million to celebrities as brand ambassadors

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Members of the Public Accounts Committee (PAC) of Parliament have asked why officials of the Ghana Export-Import Bank (GEXIM) gave out GHC2 million to Dancehall artist, Charles Nii Armah Mensah Jr. also known as Shatta Wale and others as brand ambassadors.
Ras Mubarak who is Member of Parliament for Kumbungu thinks that the cash could have been purchased stipulation of water and other basic amenities for rural communities.
He claimed compared to other fully grown artists, Shatta Wale did not be worthy of the GH cedis 2 million offered to him.

His worries comply with media records suggesting that the bank paid some substantial sum of cash to Shatta Wale and comedian, Kofi Adu, famously referred to as ‘Agya Koo’ to be brand ambassadors.

Ras Mubarak is demanding for a full disclosure of payments made by the financial institution to the stated bran ambassadors.

However, reacting to the issue at PAC meeting on Wednesday, the Deputy C.E.O with oversight over the Financing as well as Management Department at GEXIM, Kwame Adu-Darkwa, claimed the bank involved the solutions of a media consultant to support them in advertising made in Ghana items in the nation.

He, nonetheless, firmly insisted that he has not authorized or cited any kind of cheque doling GHC2 million to any kind of artiste.

“You will be surprised how brand ambassadors can be good for promoting a particular sector. Sometimes what needs to be done is that if you have done incredible work, it will be good for people to know what their options are, and having a good brand ambassador to do that makes sense,” Mr Adu-Darkwa included.

Chairman of the Committee, James Klutse Avedzi, said the committee will certainly invite authorities of the bank once again to present information of the stated payments to Shatta Wale as well as others.

Source: Ghana Waves

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